Rachelle Hynes is outdoors....like a lot. Her and her pooch Kula are based in Squamish BC, a perfect spot to call home for someone with such an adventurous lifestyle. She's a branding expert who works with awesome brands around the province and country.
She wanted to showcase the life that she lives in an "about page" kind of form, but without the standard 2-3 paragraph awkwardly written 3rd person spiel and a couple headshots. Being in marketing she needed something that stood out.
Rachelle and I sat down over several coffees and nailed out what the video needed to say and show.
She wanted to release the project on a very tight timeline for so many shots, but I was between other projects so we got to shooting right away.
She needed the video to be future proof, so that it could stand out for at least a couple of years, so we shot everything in 4K, primarily on a Sony FS5 and Atomos Shogun Inferno and edited everything in the Adobe Suite.
Full production of the video from storyboard to release was just over a week.
See her work at zestybrands.ca