A few months ago, TikTok reached out to me to talk about capturing images of the some of the small businesses their platform supports across the US. They had seen my Makers work, and wanted these images to live in that same authentic, warm world. Long story short, I spent a month on the road with their team capturing images of real people that have built fulfilling careers on TikTok. I’m forever thankful for the personal relationships I get to experience in this career, and all of the passionate folks I met on this project cemented that feeling once again.

The images from this campaign have appeared everywhere from billboards in Times Square, to the Vegas Strip, to airports, transit, web, social, everywhere. Always cool seeing work in the wild, especially at that scale.

Thanks a million to everyone involved in bringing these images to life. Love you all.