This project had an ultra-nimble run and gun team shooting 3 back to back to back campaigns across Vancouver for Can-Am On Road and Cossette. Each campaign focused on a different vehicle series in their 2023 lineup, which gave us super urban, classic city, and touring locations for each respective vehicle lineup. We were tasked with capturing a diverse library of lifestyle and product images over a very short 3 day window.

On run and gun projects, you’re often at the mercy of the environment, fortunately our team was well adjusted for shooting in bad conditions. We dealt with bright sunshine, pouring rain, and everything in between over the course of the project, and still delivered the assets the client wanted.

Because we had so little time at each location, our crew and kit had to be absolutely dialled – everyone wore many hats and carried far more than their weight. We relied on versatile equipment to maximize the quantity and quality of what we were able to deliver. These are precisely the projects I’m most fired up about, solving problems in real time with a great crew.

These images are currently being used around the world to launch this campaign, accompanying a bunch of awesome video assets by Oli and his team.

Client: Can-Am On Road // BRP
Agency: Cossette
Director/DP: Olivier Jobin
Producer: Stephanie Lambert
Art Directors: Olivia Chow & Robby Frankel
Stills Art Director: Stefan Szary
Stills Assist: Nina Laflamme